Why Airlines Should Engage in Airline Retailing!

A new journey in the airline world that already has started. The airline industry is embarking on the next leg of the journey to a world of modern Airline Retailing based on the IATA ONE Order standard. This new industry standard shall consist in 100% Offers and Orders by ideally 2030. The airlines - the so called First Movers - that have already started this journey share a strong belief in the future of modern Airline Retailing. Others are still waiting. For the First Movers, this industry-wide transition process, also documents the strategic importance of modernizing their legacy distribution and financial processes into modern and simplified state-of-the art retailing process. However, change and transition into such a new technique means also invest into new IT and additional process efforts for any airlines at the very beginning. The crucial question therefore is: Why should an airline engage in such transition activities. Below thoughts and arguments that may help airlines to decide to also embark this promising journey now, to stay competitive in the future.